What are the key concepts?
- Cinematography - camerawork, angles, movement, frame
- Editing - pace, transition, order
- Sound - diegetic, contrapuntal, parallel, dialogue
- Media Language - the nuts and bolts of media products
- Representation - how people, especially certain groups such as men, women, young people, ethnic groups etc, are portrayed by the media
- Audience - the ways of describing and appealing to consumers of media
- Institution - the producers and regulators of the media
- Mise en Scene - what is in the scene/shot?
What does each one refer to and mean?
- Cinematography: refers to the camerawork which is used during the production of the given programme. This includes looking deep into the shot in which we see, such as analysis of the camerawork, the angles and frames used to create a shot.
- Editing: refers to the process in which the footage in modified to create the desired product. For example during the editing, factors such as pace, transition and order can all be modified to improve a shot and to replicate the directors idea
- Sound: refers to the music, dialogue and anything that we are to hear in a clip. This also includes voice overs and narration. Films such as Fight Club and Kill Bill all feature narrations from the main characters.
- Media Language: refers to the technical jargon for aspects of media, for example there would be specific names for each part of an article, such as the image, title, etc.
- Representation: refers to the way in which a certain character is shown to be like. For example in the movie Pirates of the Caribbean Jack Sparrow is represented as an idiotic pirate with the same tendencies as your local town drunk.
- Audience: refers to the receiving end of the media, so therefore the media is dependant on its audience
- Institution: refers to the people behind the creation, distribution and profiting of the media. For example the directors, editors and journalists (the creations or regurgitates of information).
- Mise en Scene: refers to what it is that you can see in your clip, for example the lighting, props, makeup, costume, settings, etc.
How does the exam test your knowledge of each concept?
The exam tests your knowledge by getting you to analyse a clip using all the technical vocabulary to show your understanding. For example you may get a question to analyse the camerawork, in which the examiners would expect you to use the technical words for the angles as such, to show that you know what it is that you're writing about.